Europe, Middle East & Africa (EMEA) is the Group’s largest region, accounting for 64% (64%) of the Group’s sales in 2017.
The region has 17 sales companies split into nine subregions: Nordic, Central Europe, Iberia, France, Italy, UK & Ireland, Middle East, Africa and Eastern Europe. The most important customer segments in the region are bank, retail, public and commercial buildings, and industrial and high-risk sites.
The offering to these customers mainly comprises security solutions from Cash Management, Entrance Security, Safes & Vaults, and Electronic Security as well as related software and services.
The majority of Gunnebo’s offering in Europe
consists of integrated security solutions – a
combination of products, software and services.
These solutions are often developed
in direct association with end customers
or a strategic partner. The remainder of the
Group’s offering comprises product sales.
Business in this area is primarily developed by
launching new and updated products.
Business development is carried out in line
with the Group’s Strategy Roadmap and as a
result of collaboration between the product
areas and sales regions. Part of the Region’s
strategy roadmap is to carry on developing
security solutions for well-defined market
segments, often in combination with a key
account management (KAM) philosophy. In
Europe, this part of the business accounts for
an increasing proportion of sales. Here the
Group is seeing a trend towards a higher number
of larger agreements encompassing sales
and delivery to several countries.
In the Middle East, sales are mostly
comprised of Entrance Security and Cash
Management solutions as well as product
sales in Safes & Vaults. Here the business is
developed partly by Gunnebo assuming a
broader role in project contracts by delivering
complete systems for industrial and high-risk
sites, and partly through stronger relationships
with distributors and other business
In Eastern Europe and Africa, business is
mainly made up of product sales from Entrance
Security and Safes & Vaults through
distributors, business partners and systems
Business is developed by introducing selected
parts of the Group’s global offering,
and by continuously expanding the network
of Channel Partners, both geographically and
in order to further strengthen the presence
on selected markets.
Nordic: Denmark, Norway, Sweden
Central: Belgium, Germany, Luxembourg,Netherlands, Switzerland
Iberia: Portugal, Spain
Eastern Europe: Poland
UK & Ireland
Middle East: UAE
Africa: South Africa