In Region Americas, Gunnebo is organised into four sales companies: Canada, USA, Mexico and Brazil. The Group also has a presence on most Latin American markets through a network of Channel Partners.
The region accounts for 18% (17%) of the Group’s sales.
The main customer segments are bank, retail, public and commercial buildings, and government authorities. The core offering to these customers comprises security solutions in Cash Management, Entrance Security, Safes & Vaults and Electronic Security with related software and services.
The Group’s business model in Region Americas
is adapted to conditions on the four
principal markets of USA, Brazil, Mexico and
Canada. This means that operations differ in
the various territories and are optimised to
create the most value for the Group’s customers
and best meet their needs.
On the North American market, Gunnebo
is known as a manufacturer under the Hamilton
brand. Business takes place primarily
through a well-developed network of agents
and Channel Partners. In addition the Group
works with key account management to ensure
a strong relationship between Gunnebo,
the Channel Partner and the end customer.
Customers can traditionally be found in the
bank and public administration sectors. Retail
and commercial buildings are growing customer
Business on the North American market is
developing towards providing customers with
smart security solutions to help them transition
from physical security to more intelligent
security solutions that are connected and
In Mexico, the Group’s operations include the
installation and servicing of electronic security
solutions for all branches of several of
the country’s biggest banks. Business here is
developed by broadening the customer base
and progressively launching selected parts of
the Group’s global offering.
In Brazil, Gunnebo is known as a provider of
complete solutions that increase security and
reduce shrinkage within retail. In recent years,
the Brazilian sales company has successfully
extended its core offering. Where it previously
focused on electronic article surveillance
(EAS) systems, it now offers a complete range
from the Electronic Security, Cash Management
and Entrance Security product areas,
together with related software so that the
end customer can analyse consumer data.
North America: Canada, USA
Latin America: Brazil, Mexico