The region accounts for 18% (19%) of Group sales. It is comprised of eight sales companies, and there are also representative offices and a presence through strategic partnerships on many other Asian markets.
The majority of sales take place through Channel Partners and other business partners. On certain larger markets, such as India and Indonesia, there is also a well-developed business for project sales and major installations.
Most markets in the region are growing markets, with growth primarily being driven by greater financial wealth, urbanisation and state-run infrastructure investments.
Traditionally, business in this region has
mainly comprised the sale of safes and
vaults to banks, mainly through a network of
Channel Partners. In recent years, however,
the region’s business model has gradually
evolved, with sales to customers in industrial
and high-risk sites and public and commercial
buildings showing good growth.
can be direct to the end customer and take
the form of large project contracts where
Gunnebo has total responsibility for project
delivery from planning to installation and
The business is developed as a result of
collaboration between the product areas and
sales regions. An important part of the Group’s
strategic agenda in the region is to continue to
grow outside of the bank customer segment.
Major project contracts in entrance and fi re
security to public and commercial buildings,
as well as industrial and high-risk sites, are an
Another important strategy
for developing the business is to continuously
evaluate and expand the network of Channel
Partners, both on markets where Gunnebo
already has a presence and on those without
Singapore (with offices in Thailand, Vietnam, the Philippines and Myanmar)