As well as the Gunnebo brand itself, the Gunnebo Group has a strong portfolio of additional brands which are used for specific product lines in selected markets. The Group’s brand strategy defines the profile and positioning for each of these brands and determines how they should be used to generate the most value.
The Gunnebo Brand
Origin
Gunnebo is the name of a village in the south-east of Sweden. It was here that a small forge was opened by Hans Hultman in 1764 which grew to become a large metalworking company. When this business was acquired by a venture capital firm in the 1990s, it was the Gunnebo name which was chosen to represent what became the Gunnebo Group and the Gunnebo security brand was born.
Gunnebo Brand Values
As a brand, Gunnebo is a responsive expert that guides its target customer to achieve their goals. Through expertise, experience and engagement, Gunnebo delivers insight, peace of mind and business success. Together these values build trust with Gunnebo’s target customers which creates a strong and reliable brand.
Business Units: Entrance Control and parts of Cash Management and Safe Storage
Offering: Full entrance control range, closed cash management and selected cash management products, automated safe deposit lockers and ATM safes
Origin: 1764, Sweden
Major markets: Global
Website: www.gunnebo.com
Brand Portfolio
Business Unit: Safe Storage
Offering: Safes and vaults
Origin: 1818, England
Gunnebo portfolio: Since 2000
Major markets: UK, South-East Asia, North Europe
Website: www.chubbsafes.com
Business Unit: Safe Storage
Offering: Safes
Origin: 1932, India
Gunnebo portfolio: Since 2000
Major market: India
Website: www.steelage.com
Business Unit: Safe Storage
Offering: Safes, drive-up systems
Origin: 1967, USA
Gunnebo portfolio: Since 2012
Major market: USA
Website: www.hamiltonsecuritysolutions.com
Business Unit: Safe Storage
Offering: Safes and vaults
Origin: 1886, Sweden
Gunnebo portfolio: Since 1994
Major markets: Growth markets
Website: www.rosengrens.com
Business Unit: Integrated Security
Offering: Electronic article surveillance anti-theft systems for retail
Origin: 1984, Sweden
Gunnebo portfolio: Since 2004
Major markets: Scandinavia, Brazil, Portugal
Website: www.gunnebogateway.com
Business Unit: Cash Management
Offering: Cash deposit systems
Origin: 1988, Spain
Gunnebo portfolio: Since 2015
Major markets: Spain, Middle East
Website: www.sallen.es
Business Unit: Integrated Security
Offering: Fire safety equipment
Origin: 1905, India
Gunnebo portfolio: Since 2000
Major market: India
Website: To be launched during 2019
Business Unit: Integrated Security
Offering: Perimeter protection for high-risk sites Origin: 1951, Germany
Gunnebo portfolio: Since 2004
Major markets: Middle East, India
Website: www.elkosta.com
