About

Brands

As well as the Gunnebo brand itself, the Gunnebo Group has a strong portfolio of additional brands which are used for specific product lines in selected markets. The Group’s brand strategy defines the profile and positioning for each of these brands and determines how they should be used to generate the most value.

The Gunnebo Brand
Origin
Gunnebo is the name of a village in the south-east of Sweden. It was here that a small forge was opened by Hans Hultman in 1764 which grew to become a large metalworking company. When this business was acquired by a venture capital firm in the 1990s, it was the Gunnebo name which was chosen to represent what became the Gunnebo Group and the Gunnebo security brand was born.

Gunnebo Brand Values
As a brand, Gunnebo is a responsive expert that guides its target customer to achieve their goals. Through expertise, experience and engagement, Gunnebo delivers insight, peace of mind and business success. Together these values build trust with Gunnebo’s target customers which creates a strong and reliable brand.



Business Units: Entrance Control and parts of Cash Management and Safe Storage

Offering: Full entrance control range, closed cash management and selected cash management products, automated safe deposit lockers and ATM safes

Origin: 1764, Sweden

Major markets: Global

Website: www.gunnebo.com


Brand Portfolio



Business Unit: Safe Storage

Offering: Safes and vaults

Origin: 1818, England

Gunnebo portfolio: Since 2000

Major markets: UK, South-East Asia, North Europe

Website: www.chubbsafes.com




Business Unit: Safe Storage

Offering: Safes

Origin: 1932, India

Gunnebo portfolio: Since 2000

Major market: India

Website: www.steelage.com






Business Unit: Safe Storage

Offering: Safes, drive-up systems

Origin: 1967, USA

Gunnebo portfolio: Since 2012

Major market: USA

Website: www.hamiltonsecuritysolutions.com





Business Unit: Safe Storage

Offering: Safes and vaults

Origin: 1886, Sweden

Gunnebo portfolio: Since 1994

Major markets: Growth markets

Website: www.rosengrens.com





Business Unit: Integrated Security

Offering: Electronic article surveillance anti-theft systems for retail

Origin: 1984, Sweden

Gunnebo portfolio: Since 2004

Major markets: Scandinavia, Brazil, Portugal

Website: www.gunnebogateway.com




Business Unit: Cash Management

Offering: Cash deposit systems

Origin: 1988, Spain

Gunnebo portfolio: Since 2015

Major markets: Spain, Middle East

Website: www.sallen.es






Business Unit: Integrated Security

Offering: Fire safety equipment

Origin: 1905, India

Gunnebo portfolio: Since 2000

Major market: India

Website: To be launched during 2019






Business Unit: Integrated Security

Offering: Perimeter protection for high-risk sites Origin: 1951, Germany

Gunnebo portfolio: Since 2004

Major markets: Middle East, India

Website: www.elkosta.com